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The general rule of natural beauty products is that you shouldn't put anything on your skin that you wouldn't put in your mouth, and John Masters Organics cosmetics certainly sound and smell edible. A quick check of the ingredients confirms that this company is committed to using organic, natural ingredients wherever possible.
John Masters is a New York hair stylist who became one of the stylists of choice for celebrities in the 1980s. John has always had a personal interest in organic ingredients after realising the potential harmful effects of the harsh products that were commonly in use in hair salons at the time.
The first John Masters Organics product was produced in 1991 - a de-frizzer spray for dry hair in poor condition. Since then, the range has expanded into a luxury haircare line using high quality ingredients including essential oils, natural ingredients and plant extracts.
Cosmetics and a skin care range were added to the company's organics line in 2001. These products include a selection of facial and body creams, oils and cleansers without harmful parabens and other potentially nasty ingredients. The business' skin care range was crème visage bio
the Soil Association award for Best Organic Product in Europe in 2004.
The philosophy of the John Masters Organics brand is that caring for yourself and caring for the earth should go hand in hand. The company partners with local farmers using traditional organic and sustainable farming techniques and every ingredient must meet strict guidelines. The products are also cruelty-free and endorsed by PETA. All packaging is biodegradable, unbleached and recyclable.
To make it into a John Masters product, each ingredient must be made with at least 70% organic content, contain no GMOs, be certified organic wherever possible, and be farmed by an environmentally-friendly method. Products contain no artificial fragrances, colours or fillers, are paraben-free and do not include sodium lauryl sulphate.
One of the most popular products from the company's organics cosmetics range is the natural sunscreen. This product uses natural ingredients including zinc oxide and titanium dioxide to protect the skin against the sun's harmful rays, with an SPF of 30. Added jojoba oil, shea butter and green tea also help to moisturise and replenish the skin.
Shopping from the John Masters range is almost like browsing a gourmet deli supermarket and the products smell as good as they sound. Try out rose and apricot day creme, blood orange and vanilla body wash, or orange and ginseng exfoliating body bar.